“Why can’t a newspaper [use] more blog [technology]?
Barry Parr just concluded his “Why can’t a newspaper be more like a blog?” series. Over the last week or so, Barry has taken his “deliberately provocative” headline and explored how online news publishers could learn much from blogs.
While he covers a number of different related topics, his main point is that news sites should encourage — not just allow — readers to comment on their content, either through comments on the story itself (just like your standard blog comments) or through TrackBacks (which most blogs offer these days).
It’s a good idea, but it’ll be a hard, hard sell to most newspaper management, the majority of whom are uncertain about how to proceed on the web. Most stick to formats and features that are much (or exactly) like their print product. While there are some legitimate issues about liability involved, I think the bulk of the problem is a fear of losing control. Most newspapers tightly control their content and presentation.