Apple’s sexy package design

Mark Morford wrote in last week’s SF Gate a tribute (of sorts) to Apple’s packaging. He was dead on. When I bought my iPod, I was amazed at the packaging. The iPod was presented like a piece of art or an elaborate gift. The origami-like box that kept folding open again and again. To be honest, I was almost as jazzed about the packaging as about the iPod itself. And the iPod didn’t disappoint either. It’s the most beautiful and usable MP3 player out there.
[Read more »]