Polytrope’s Dead Again article about how PC uses view Mac users is good, but has a very interesting bit at the bottom:
“I can’t help feeling that Mac users are the gays of the personal computing world. Our existence itself makes ‘straight’ PC users uncomfortable. There’s something about the Mac OS that seems to PC users subtly vicious, something that causes straight users to suspect that we all have some sort of DTD (digitally transmitted disease) that is bound to kill us off and might be contagious.”
I think the analogy is more accurate than I did at first glance. It’s stretching it somewhat (e.g., I don’t think anyone’s ever been beaten to death for using a Mac), but the basic analogy works.