Google AdSense

Google AdSense, as advertised, is a great way for smaller websites of all kinds to present targeted advertising and make a few bucks while doing very little work.

For news sites that either don’t have a dedicated web salesperson or whose salespeople ignore the web (for whatever reasons), this could be a decent revenue stream for them. It won’t (I don’t imagine) generate the kind of revenue that having a full-time salesperson selling web display advertising would, but it’s better than nothing in a field where most web divisions hemmhorage money every month.